Expedia Escapes
Expedia Escapes
Bridging the gap between travel inspiration and booking by designing a content-driven commerce experience that connects Prime Video destinations to Expedia's hotel search.
Bridging the gap between travel inspiration and booking by designing a content-driven commerce experience that connects Prime Video destinations to Expedia's hotel search.
Role
Role
Interactive Designer
Interactive Designer
Timeline
Timeline
10 weeks (Oct–Dec 2024)
10 weeks (Oct–Dec 2024)
Platform
Platform
Web (Desktop/Mobile), Fire TV
Web (Desktop/Mobile), Fire TV
Overview
Overview
The Challenge
The Challenge
Expedia needed to capture travelers during the inspiration phase and reduce the lengthy path to purchase—travelers were visiting 277 web pages over 45 days before booking.
Expedia needed to capture travelers during the inspiration phase and reduce the lengthy path to purchase—travelers were visiting 277 web pages over 45 days before booking.
The Goal
Design a seamless experience that connects on-screen destinations to travel booking, capitalizing on the 64% of travelers inspired by media ("set-jetting").
Design a seamless experience that connects on-screen destinations to travel booking, capitalizing on the 64% of travelers inspired by media ("set-jetting").
MY ROLE
MY ROLE
Content-to-Commerce Design Lead
Content-to-Commerce Design Lead
I owned the end-to-end experience design, creating a modular destination system that could scale across multiple content types and platforms.
I owned the end-to-end experience design, creating a modular destination system that could scale across multiple content types and platforms.
🎨
UI Design
Designed the destination hubs, hotel search integration, and multi-platform experiences.
Designed the destination hubs, hotel search integration, and multi-platform experiences.
📐
Information Architecture
Structured content around four destination hubs with episode-based and watchlist-driven navigation.
Structured content around four destination hubs with episode-based and watchlist-driven navigation.
🔄
Platform Adaptation
Adapted experiences for Desktop/Mobile, Fire TV, and multiple ad formats.
Adapted experiences for Desktop/Mobile, Fire TV, and multiple ad formats.
research
research
Opportunity Insights
Opportunity Insights
Identified key user behaviors and market opportunities to inform design decisions.
Identified key user behaviors and market opportunities to inform design decisions.
64%
64%
of travelers are inspired by on-screen destinations
of travelers are inspired by on-screen destinations
277
average web pages visited
average web pages visited
45 days
average booking journey
average booking journey
Key Insight
No seamless path existed from watching content to booking travel; creating an opportunity for content-driven commerce.
Key Insight
No seamless path existed from watching content to booking travel; creating an opportunity for content-driven commerce.
SOLUTION
SOLUTION
Design System
Design System
Structured the experience around four destination hubs with two distinct content types.
Shipped 20+ P1/P2 features to close the capability gap between managed service and self-service.
c1
Modular destination system
Modular destination system
Created a flexible template accommodating both episode-specific content (Italy) and general destination content (LA, Portugal, Morocco).
Created a flexible template accommodating both episode-specific content (Italy) and general destination content (LA, Portugal, Morocco).
c2
Contextual entry points
Contextual entry points
Designed location-specific QR codes and ads that deep-linked users to relevant sections, reducing cognitive load.
Designed location-specific QR codes and ads that deep-linked users to relevant sections, reducing cognitive load.
c2
Progressive disclosure
Progressive disclosure
Layered information from inspiration (show content) → exploration (destinations) → action (hotel search).
Layered information from inspiration (show content) → exploration (destinations) → action (hotel search).
c2
Platform-specific experiences
Platform-specific experiences
Desktop/Mobile: Full search functionality with rich media Fire TV: Lean-back browsing with watchlists and promotional content.
Desktop/Mobile: Full search functionality with rich media Fire TV: Lean-back browsing with watchlists and promotional content.
TECHNICAL INNOVATION
TECHNICAL INNOVATION
API Integration (Amazon First)
API Integration (Amazon First)
Collaborated with engineering to implement Expedia's hotel search API directly into Amazon's platform.
Collaborated with engineering to implement Expedia's hotel search API directly into Amazon's platform.
01
Real-time availability and pricing with secure data transmission, enabling seamless handoff to Expedia.com for booking
Real-time availability and pricing with secure data transmission, enabling seamless handoff to Expedia.com for booking
02
Design system components that scale across 4+ destinations, accommodate varying content types, and maintain brand consistency for both Amazon and Expedia
Design system components that scale across 4+ destinations, accommodate varying content types, and maintain brand consistency for both Amazon and Expedia
impact
impact
Results
Results
Results are under NDA and available upon request.
Results are under NDA and available upon request.
"Looks incredible! Amazon work, team!"
"Looks incredible! Amazon work, team!"
— Kieran Winstone-Gillman, Global Media Investment Director, Expedia
— Kieran Winstone-Gillman, Global Media Investment Director, Expedia
— Kieran Winstone-Gillman, Global Media Investment Director, Expedia
"The page looks fantastic. Well done, team!"
"The page looks fantastic. Well done, team!"
— Jeremy Knievel, Director of Technology, Expedia
— Jeremy Knievel, Director of Technology, Expedia
— Jeremy Knievel, Director of Technology, Expedia
REFLECTION
REFLECTION
Key Learnings
Key Learnings
01
Design for complex API integrations
Design for complex API integrations
First-time implementation of Expedia's hotel search API on Amazon's platform required close collaboration with engineering.
First-time implementation of Expedia's hotel search API on Amazon's platform required close collaboration with engineering.
02
Balance business goals across two major brands
Balance business goals across two major brands
Maintained brand consistency for both Amazon and Expedia while creating a cohesive user experience.
Maintained brand consistency for both Amazon and Expedia while creating a cohesive user experience.
03
Create scalable systems for content-driven commerce
Create scalable systems for content-driven commerce
Modular destination system enabled expansion to multiple content types and future Prime Video partnerships.
Modular destination system enabled expansion to multiple content types and future Prime Video partnerships.
REFLECTION
REFLECTION
Future
Opportunities
Future
Opportunities
01
01
Expand to more Prime Video content partnerships
Expand to more Prime Video content partnerships
02
02
Add personalization based on viewing history
Add personalization based on viewing history
03
03
Explore in-player booking experiences
Explore in-player booking experiences
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer