Amazon
Amazon
Overview
I currently work at Amazon on the TEX team within the Amazon Ads Brand Innovation Lab department. My focus lies in design and development of product and custom web experiences for the Amazon.com landscape. My expertise is design systems, motion and user focused development.
Expedia Escapes
Timeline
2 months
Team
Brand Innovation Lab | TelEnt
Toolkit
Adobe Suite, Figma
Problem
Problem
Customers inspired to visit locations from their favorite content face a frustrating multi-platform journey that causes travel aspiration abandonment; an untapped opportunity for Amazon to seamlessly connect entertainment with travel booking.
Customers inspired to visit locations from their favorite content face a frustrating multi-platform journey that causes travel aspiration abandonment; an untapped opportunity for Amazon to seamlessly connect entertainment with travel booking.
Solution
Solution
Amazon and Expedia pioneered an in-content integration that connects Prime Video viewers directly to destination guides and bookings, reaching 61M people and driving 43K Expedia bookings by eliminating friction between on-screen inspiration and real-world travel.
Amazon and Expedia pioneered an in-content integration that connects Prime Video viewers directly to destination guides and bookings, reaching 61M people and driving 43K Expedia bookings by eliminating friction between on-screen inspiration and real-world travel.
research
research
Customers crave immersive experiences that allow them to engage with content and envision themselves using the products
Customers crave immersive experiences that allow them to engage with content and envision themselves using the products
Exploratory research was conducted on various approaches to travel ideation. This was a novel online experience for Amazon and the broader retail industry, as they pioneered the integration of travel booking as a cross-platform partnership within a retail website. Due to the pioneering nature of this initiative, there was limited competitive research that could be leveraged.
Exploratory research was conducted on various approaches to travel ideation. This was a novel online experience for Amazon and the broader retail industry, as they pioneered the integration of travel booking as a cross-platform partnership within a retail website. Due to the pioneering nature of this initiative, there was limited competitive research that could be leveraged.
discovery
discovery
Audiences actively journey between platforms when content and commerce align
Audiences actively journey between platforms when content and commerce align
Within the "crawl" phase, which features Expedia-branded destination guides coupled with watchlists of Amazon shows and movies set in Los Angeles, Morocco, and Portugal, the campaign had reached 61M people and drove 43K bookings on Expedia.com. Users are interested in an ingress point that exists within their favorite media and will take action to journey off of that platform to another screen. Partnerships can exist outside of the same vertical and can be even more impactful when combined.
Within the "crawl" phase, which features Expedia-branded destination guides coupled with watchlists of Amazon shows and movies set in Los Angeles, Morocco, and Portugal, the campaign had reached 61M people and drove 43K bookings on Expedia.com. Users are interested in an ingress point that exists within their favorite media and will take action to journey off of that platform to another screen. Partnerships can exist outside of the same vertical and can be even more impactful when combined.
Mobile first user flow design ideation
Mobile first user flow design ideation
We prioritized a seamless user experience by carefully structuring how travel information appears, preventing users from feeling overwhelmed by too many choices at once.
We prioritized a seamless user experience by carefully structuring how travel information appears, preventing users from feeling overwhelmed by too many choices at once.
Results
Results
101.5m
101.5m
unique reach
unique reach
301m
301m
impressions
impressions
200k
200k
conversions
conversions
10/30/24-12/31/25. Approximate values.
10/30/24-12/31/25. Approximate values.
Results
101.5m
unique reach
301m
impressions
200k
conversions
Expedia Escapes
Timeline
2 months
Team
Brand Innovation Lab | TelEnt
Toolkit
Adobe Suite, Figma
Amazon
Overview
I currently work at Amazon on the TEX team within the Amazon Ads Brand Innovation Lab department. My focus lies in design and development of product and custom web experiences for the Amazon.com landscape. My expertise is design systems, motion and user focused development.
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer