tarte

tarte

Overview

During my time at Tarte, following its acquisition by Kose Global, I collaborated closely with the design team to craft distinctive and visually stimulating designs aimed at igniting consumers' yearning for a dynamic and youthful marketing encounter. Notably, my role traversed three separate sister brands - Awake, Sugar Rush, and Tarte - where I spearheaded the development of robust and exclusive branding encompassing marketing content, as well as print and digital design.

Sugar Rush

Timeline

3 months

Toolkit

Adobe Creative Suite

New Launch

Introducing Sugar Rush: A vibrant and playful sister brand to tarte

In celebration of the launch of Sugar Rush, we set out to craft a dynamic and lively sister brand that resonates with the spirit of youthfulness. Our aim was to introduce an bold and fun line that captivates the interest of younger consumers while embracing the prevalent gen-z yellow trend.

Desktop Banner

Desktop Banner

Mobile Banner

Mobile Banner

Launch Email

Launch Email

Data Capture Email

Data Capture

Launch Email

Launch Email

Media Placements

Media Placements

Influencer Partnership

Influencer Partnership

tarte x Adelaine

tarte x Adelaine

We teamed up with Adelaine Morin, a renowned YouTube sensation celebrated for her self-titled beauty and fashion channel, boasting an impressive subscriber base of over 2.3 million. The collaboration with Adelaine Morin was exceedingly successful, harnessing her substantial engagement rate to effectively convert her fans into loyal customers for the Tarte brand.

We teamed up with Adelaine Morin, a renowned YouTube sensation celebrated for her self-titled beauty and fashion channel, boasting an impressive subscriber base of over 2.3 million. The collaboration with Adelaine Morin was exceedingly successful, harnessing her substantial engagement rate to effectively convert her fans into loyal customers for the Tarte brand.

Desktop Banner

Desktop Banner

Desktop Banner

Desktop Banner

Media Placements

Media Placements

MMS

MMS

Sugar Rush

Timeline

3 months

Toolkit

Adobe Creative Suite

New Launch

Introducing Sugar Rush: A vibrant and playful sister brand to tarte

In celebration of the launch of Sugar Rush, we set out to craft a dynamic and lively sister brand that resonates with the spirit of youthfulness. Our aim was to introduce an bold and fun line that captivates the interest of younger consumers while embracing the prevalent gen-z yellow trend.

tarte

Overview

During my time at Tarte, following its acquisition by Kose Global, I collaborated closely with the design team to craft distinctive and visually stimulating designs aimed at igniting consumers' yearning for a dynamic and youthful marketing encounter. Notably, my role traversed three separate sister brands - Awake, Sugar Rush, and Tarte - where I spearheaded the development of robust and exclusive branding encompassing marketing content, as well as print and digital design.

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer