Winky Lux

Winky Lux

Overview

From the digital realm to print media, web design, in-store visuals, and packaging, I played a crucial role in the success story of elevating an unfamiliar brand into a viral sensation, most notably with the breakthrough of our lip balm product. Our efforts resonated widely, amassing a devoted following of 500,000 on Instagram. My contribution to Winky Lux's ascent stands as a testament to the power of dedication and creativity in transforming a fledgling venture into a household name in the beauty landscape.

Experience Stores

Timeline

2 months

Toolkit

Adobe Creative Suite

Nation-Wide Pop-Up

A beauty pop-up that caters to the social media phenomenon of beauty as a whole

On this project, I was responsible for the comprehensive development and creation of the artistic design, encompassing signage, interior design, and print hand-outs. Collaborating closely with vendors, I facilitated the production process, ensuring that the final outcome encapsulated the envisioned experiential journey seamlessly.

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Brand Building

Toolkit

Adobe Creative Suite

Custom Packaging

Custom Packaging

Hand illustrated packaging design for a playful and relatable touch

Hand illustrated packaging design for a playful and relatable touch

At Winky Lux, our packaging design takes center stage, serving as the vanguard of our brand. I am worked to craft unique and endearing packaging that resonates with the feminine and whimsical spirit of our customers

At Winky Lux, our packaging design takes center stage, serving as the vanguard of our brand. I am worked to craft unique and endearing packaging that resonates with the feminine and whimsical spirit of our customers

Branding

Branding

Crafting a brand that appeals to the whimsical senses of both Millennials and Gen-Z utilizing a mix of vibrant colors, fun patterns and on-trend designs

Crafting a brand that appeals to the whimsical senses of both Millennials and Gen-Z utilizing a mix of vibrant colors, fun patterns and on-trend designs

At Winky Lux, our packaging design takes center stage, serving as the vanguard of our brand. I am worked to craft unique and endearing packaging that resonates with the feminine and whimsical spirit of our customers

At Winky Lux, our packaging design takes center stage, serving as the vanguard of our brand. I am worked to craft unique and endearing packaging that resonates with the feminine and whimsical spirit of our customers

Experience Stores

Timeline

1 month

Toolkit

Adobe Creative Suite

Brand Building

Toolkit

Figma, Sketch, Photoshop, After Effects

Nation-Wide Pop-Up

A beauty pop-up that caters to the social media phenomenon of beauty as a whole

On this project, I was responsible for the comprehensive development and creation of the artistic design, encompassing signage, interior design, and print hand-outs. Collaborating closely with vendors, I facilitated the production process, ensuring that the final outcome encapsulated the envisioned experiential journey seamlessly.

Slide 1
BACK
NEXT

Winky Lux

Timeline

2017-2018

Role

Brand Designer, UX/UI Designer

Overview

From the digital realm to print media, web design, in-store visuals, and packaging, I played a crucial role in the success story of elevating an unfamiliar brand into a viral sensation, most notably with the breakthrough of our lip balm product. Our efforts resonated widely, amassing a devoted following of 500,000 on Instagram. My contribution to Winky Lux's ascent stands as a testament to the power of dedication and creativity in transforming a fledgling venture into a household name in the beauty landscape.

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer

© 2026, Ama Corrieri

Made with Framer