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Mentorship

About

chateau glow team

chateau glow team

2020

2020

Chateau Glow Website

Overhauling and elevating a Brooklyn med spa's digital presence through user-centered design, drawing inspiration from contemporary aesthetics and minimalism.

Overhauling and elevating a Brooklyn med spa's digital presence through user-centered design, drawing inspiration from contemporary aesthetics and minimalism.

Role

Role

UX/UI Designer

UX/UI Designer

Timeline

Timeline

2 months

2 months

Platform

Platform

Web (Desktop/Mobile)

Web (Desktop/Mobile)

Check it out ↗

Check it out ↗

Overview

Overview

The Challenge

The Challenge

Clients struggle to discover and understand the salon's offerings due to poor visual design and confusing navigation that fails to educate or inspire. Decision fatigue caused by an overwhelming number of options combined with a lack of education on site was driving potential clients away.

Clients struggle to discover and understand the salon's offerings due to poor visual design and confusing navigation that fails to educate or inspire. Decision fatigue caused by an overwhelming number of options combined with a lack of education on site was driving potential clients away.

The Goal

Redesign the website with elevated aesthetics and simplified navigation to establish a competitive edge in the emerging luxury skincare clinic market.

Redesign the website with elevated aesthetics and simplified navigation to establish a competitive edge in the emerging luxury skincare clinic market.

MY ROLE

MY ROLE

UX Design Lead

UX Design Lead

I owned the end-to-end experience design, creating a flexible educational platform that balances technical color information with professional usability.

I owned the end-to-end experience design, creating a flexible educational platform that balances technical color information with professional usability.

🎨

UX/UI Design

Crafted designs inspired by contemporary med spas and minimalism, infusing a fresh and sleek aesthetic.

Crafted designs inspired by contemporary med spas and minimalism, infusing a fresh and sleek aesthetic.

🧪

Testing & Development

Conducted usability testing and brought the website's redevelopment to life.

Conducted usability testing and brought the website's redevelopment to life.

🔍

User Research

Conducted research in partnership with segmentation agency to understand client pain points and service discovery challenges.

Conducted research in partnership with segmentation agency to understand client pain points and service discovery challenges.

INFORMATION ARCHITECTURE

INFORMATION ARCHITECTURE

Three-Step Treatment Builder

Three-Step Treatment Builder

Designed a guided selection flow that breaks down complex treatment customization into digestible steps, reducing decision fatigue while educating clients on their options.

Designed a guided selection flow that breaks down complex treatment customization into digestible steps, reducing decision fatigue while educating clients on their options.

Step 1

Choose Base Treatment

Users select from three core treatment types:

• Custom Glow Up

• HydraFacial

• Microdermabrasion

Step 2

Choose Enhancement

Based on skin goals, users select targeted enhancements:


Resurfacing + Brightening

• Dermaplaning

• Nano Infusion

• HydraFacial Booster


Lifting + Firming

• Microcurrent

• Gua Sha


Hydrating + Plumping

• Nano Infusion

• Oxygen Infusion

• Lymphatic

• HydraFacial Booster

Step 3

Choose Finisher

Users complete their custom treatment with:

• Jelly Mask

• LED Therapy

research

research

User Insights

User Insights

Identified key user needs and industry context to inform design decisions.

Identified key user needs and industry context to inform design decisions.

01

Poor visual design failing to inspire

02

Confusing navigation hindering discovery

03

Lacking education on services and benefits

Key Insight

Clients needed an educational journey that simplified decision-making while establishing trust in the luxury skincare clinic space.

Key Insight

Clients needed an educational journey that simplified decision-making while establishing trust in the luxury skincare clinic space.

personas

Understanding Our Users

Partnered with Tapestry Segmentation to develop robust user persona profiles. Below is the top target.

SOLUTION

SOLUTION

Design Approach

Design Approach

Drew inspiration from contemporary med spas and minimalism to create a fresh, sleek aesthetic.

Shipped 20+ P1/P2 features to close the capability gap between managed service and self-service.

01

Elevated Visual Design

Elevated Visual Design

Created a luxury aesthetic that positions Chateau Glow competitively in the Brooklyn med spa market.

Created a luxury aesthetic that positions Chateau Glow competitively in the Brooklyn med spa market.

02

Simplified Navigation

Simplified Navigation

Restructured information architecture to reduce cognitive load and guide users through service discovery.

Restructured information architecture to reduce cognitive load and guide users through service discovery.

03

Educational Content Strategy

Educational Content Strategy

Designed content sections that educate clients on treatments, benefits, and what to expect.

Designed content sections that educate clients on treatments, benefits, and what to expect.

04

Streamlined Booking Flow

Streamlined Booking Flow

Optimized the path from discovery to appointment booking.

Optimized the path from discovery to appointment booking.

PLATFORM ADAPTATION

Responsive Design Strategy

Responsive Design Strategy

Ensured a seamless experience across all devices for clients researching services on-the-go.

Desktop

Full immersive experience with rich imagery and detailed service information.

Mobile

Streamlined navigation optimized for quick service browsing and easy booking with large icons.

Lancome Quiz GIF
Lancome Quiz GIF
Lancome Quiz GIF

impact

Results

1384 (+47.1%)

monthly visits

+929

new users

+388

search engine visits

Start date: 12-17-2019

REFLECTION

REFLECTION

Key Learnings

Key Learnings

01

Balance education with inspiration

Balance education with inspiration

Luxury skincare clients need to understand services before booking, but the experience must also feel aspirational and premium.

Luxury skincare clients need to understand services before booking, but the experience must also feel aspirational and premium.

02

Simplify to elevate

Simplify to elevate

Reducing visual clutter and streamlining navigation created a more luxurious, confident user experience.

Reducing visual clutter and streamlining navigation created a more luxurious, confident user experience.

03

Design for decision-making

Design for decision-making

Structuring content to guide users through choices—rather than overwhelming them—increased engagement and reduced bounce rates.

Structuring content to guide users through choices—rather than overwhelming them—increased engagement and reduced bounce rates.

REFLECTION

REFLECTION

Future
Opportunities

Future
Opportunities

01

01

Interactive treatment recommendation quiz

Interactive treatment recommendation quiz

02

02

Before/after gallery with filtering by treatment type

Before/after gallery with filtering by treatment type

03

03

Online booking integration with real-time availability

Online booking integration with real-time availability

04

04

Client portal for appointment management and treatment history

Client portal for appointment management and treatment history

04

04

Educational blog content for SEO and client education

Educational blog content for SEO and client education

Contact me

CV

© 2026, Ama Corrieri

Made with Framer

Contact me

CV

© 2026, Ama Corrieri

Made with Framer

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© 2026, Ama Corrieri

Made with Framer

Contact me

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© 2026, Ama Corrieri

Made with Framer

Contact me

CV

© 2026, Ama Corrieri

Made with Framer