Paravel
Paravel
Timeline
2019-2020
Role
Graphic Designer
Overview
Influenced by the captivating aesthetic of Wes Anderson and the irresistible charm of wanderlust, Paravel set out on a mission to awaken a sense of whimsy in globetrotters across the globe. Our endeavors encompassed a diverse range of initiatives, from engaging social media campaigns and compelling email marketing strategies to captivating video campaigns and beyond.
Explore New York
Timeline
3 months
Toolkit
Figma, Sketch, Photoshop
Adobe Creative Suite
research
research
The market was not oversaturated with luxury luggage at a more affordable price point
The market was not oversaturated with luxury luggage at a more affordable price point
As I studied competitors like Away, Beis, and Calpak, I noticed the unique core of their branding. I also looked closely at their brand storytelling, the smart way they ran their online ads, and how well they used social media.
As I studied competitors like Away, Beis, and Calpak, I noticed the unique core of their branding. I also looked closely at their brand storytelling, the smart way they ran their online ads, and how well they used social media.
discovery
discovery
Gaining customer loyalty through story-telling is what solidified a household name brand for consumers
Gaining customer loyalty through story-telling is what solidified a household name brand for consumers
Distinct branding allows companies to set themselves apart in crowded markets. As well as a focus on visual storytelling to captivate audiences and create strong emotional connections. Attention to branding components such as logos, colors, and fonts to contribute to a cohesive and memorable brand identity that resonates with consumers
Distinct branding allows companies to set themselves apart in crowded markets. As well as a focus on visual storytelling to captivate audiences and create strong emotional connections. Attention to branding components such as logos, colors, and fonts to contribute to a cohesive and memorable brand identity that resonates with consumers
Campaign Imagery
Campaign Imagery
Out of Home Campaign
Out of Home Campaign
Transforming mundane transit with whimsical inspiration
Transforming mundane transit with whimsical inspiration
In a bold debut, we captivated commuters by infusing whimsy into their daily transit experience. Our takeover of Grand Central and Metro North transit was nothing short of sensational, as we adorned turnstiles, subway digital ads, tiled walls, and more with enchanting displays. Our aim was to ignite inspiration and encourage people to embrace a more whimsical perspective during their New York City commute, urging them to discover the state of New York through fresh and imaginative eyes.
In a bold debut, we captivated commuters by infusing whimsy into their daily transit experience. Our takeover of Grand Central and Metro North transit was nothing short of sensational, as we adorned turnstiles, subway digital ads, tiled walls, and more with enchanting displays. Our aim was to ignite inspiration and encourage people to embrace a more whimsical perspective during their New York City commute, urging them to discover the state of New York through fresh and imaginative eyes.
Timeline
3 months
Toolkit
Adobe Creative Suite
Explore New York
Paravel
Timeline
2019-2020
Role
Graphic Designer
Overview
Influenced by the captivating aesthetic of Wes Anderson and the irresistible charm of wanderlust, Paravel set out on a mission to awaken a sense of whimsy in globetrotters across the globe. Our endeavors encompassed a diverse range of initiatives, from engaging social media campaigns and compelling email marketing strategies to captivating video campaigns and beyond.
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer