L'Oreal
L'Oreal
Overview
During my time as a Senior Visual Designer at L’Oreal, I was immersed in the world of a global powerhouse in the beauty industry. L’Oreal's commitment to innovation and creativity provided the perfect platform for me to play a pivotal role in crafting the visual narratives for numerous B2B and B2C brands. My creative contributions not only enhanced the aesthetic appeal but also significantly shaped L’Oreal's brand story, with a 40% increase in engagement on CRM as well as creative directing top performing media assets.
Food for Soft
Timeline
>1 year
Team
Matrix
Toolkit
Adobe Creative Suite
Timeline
>1 year
Team
Matrix
Toolkit
Adobe Creative Suite
Food for Soft
research
Arthur the Avocado
I am delighted to introduce our official mascot for this launch, Arthur the Avocado. I utilized Adobe Illustrator to bring him to life and he is ready to make a grand debut just in time for our upcoming launch. This means that we now have the freedom to seamlessly integrate Arthur into our content whenever the need arises (see example on left).
research
Arthur the Avocado
I am delighted to introduce our official mascot for this launch, Arthur the Avocado. I utilized Adobe Illustrator to bring him to life and he is ready to make a grand debut just in time for our upcoming launch. This means that we now have the freedom to seamlessly integrate Arthur into our content whenever the need arises (see example on left).
research
Arthur the Avocado
I am delighted to introduce our official mascot for this launch, Arthur the Avocado. I utilized Adobe Illustrator to bring him to life and he is ready to make a grand debut just in time for our upcoming launch. This means that we now have the freedom to seamlessly integrate Arthur into our content whenever the need arises (see example on left).
Email Campaign
Email Campaign
Results
Results
19
19
total emails
total emails
3m
3m
impressions
impressions
0.7%
0.7%
average CTR
average CTR
Retail Banners
Retail Banners
Enhancing engagement with inclusive representation and vibrant imagery on retail placements
Enhancing engagement with inclusive representation and vibrant imagery on retail placements
Inclusive, vibrant, and enjoyable, our aim was for consumers to interact with content that resonated with their unique individuality while highlighting the value points of our products.
Inclusive, vibrant, and enjoyable, our aim was for consumers to interact with content that resonated with their unique individuality while highlighting the value points of our products.
Results
Results
26
26
total banners
total banners
5m
5m
impressions
impressions
0.7%
0.7%
average CTR
average CTR
PR Mailers
PR Mailers
Education in product centric mail-outs.
Education in product centric mail-outs.
Packages showcase unique features, aiming to educate influencers and followers while emphasizing inclusivity of various hair types. We strive to create a community where education, diversity, and creativity enhance the influencer and audience experience.
Packages showcase unique features, aiming to educate influencers and followers while emphasizing inclusivity of various hair types. We strive to create a community where education, diversity, and creativity enhance the influencer and audience experience.
Pop-Up
Pop-Up
Creating product desirability with an engaging pop-up experience
Creating product desirability with an engaging pop-up experience
In order to enhance the appeal of the product, a dynamic pop-up event was organized, designed to captivate consumers' interest and drive desirability. The event featured complimentary product samples and a delightful serving of chips and guacamole, aimed at cultivating an interactive and engaging experience for the attendees. This approach sought to elevate consumer engagement while showcasing the product's appeal in a youthful and memorable manner.
In order to enhance the appeal of the product, a dynamic pop-up event was organized, designed to captivate consumers' interest and drive desirability. The event featured complimentary product samples and a delightful serving of chips and guacamole, aimed at cultivating an interactive and engaging experience for the attendees. This approach sought to elevate consumer engagement while showcasing the product's appeal in a youthful and memorable manner.
Influenster
Influenster
Broadening our consumer base
Broadening our consumer base
In a strategic move to enhance product allure and foster stronger customer interaction, our team orchestrated a hero-themed takeover of the Influenster Beauty Box. The primary objective was to captivate the interest of their extensive consumer audience and establish a loyal customer base by providing enticing sampling experiences and exclusive discounts.
In a strategic move to enhance product allure and foster stronger customer interaction, our team orchestrated a hero-themed takeover of the Influenster Beauty Box. The primary objective was to captivate the interest of their extensive consumer audience and establish a loyal customer base by providing enticing sampling experiences and exclusive discounts.
Results
Results
$2m
$2m
revenue goal
revenue goal
$6m
$6m
total revenue
total revenue
$12m
$12m
bumped goal
bumped goal
05/01/23-12/31/23. Approximate values.
05/01/23-12/31/23. Approximate values.
Results
19
total emails
3m
impressions
0.7%
average CTR
Results
26
total banners
5m
impressions
0.7%
average CTR
Results
$2m
revenue goal
$6m
total revenue
$12m
bumped goal
L'Oreal
Timeline
2020-2024
Role
Graphic Designer, Manager
Overview
During my time as a Senior Visual Designer at L’Oreal, I was immersed in the world of a global powerhouse in the beauty industry. L’Oreal's commitment to innovation and creativity provided the perfect platform for me to play a pivotal role in crafting the visual narratives for numerous B2B and B2C brands. My creative contributions not only enhanced the aesthetic appeal but also significantly shaped L’Oreal's brand story. With a 40% increase in engagement on CRM as well as creative directing top performing media assets. This allowed the company to connect with millions of devoted consumers across diverse channels, leaving a lasting impression.
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer