L'Oreal
L'Oreal
Overview
During my time as a Senior Visual Designer at L’Oreal, I was immersed in the world of a global powerhouse in the beauty industry. L’Oreal's commitment to innovation and creativity provided the perfect platform for me to play a pivotal role in crafting the visual narratives for numerous B2B and B2C brands. My creative contributions not only enhanced the aesthetic appeal but also significantly shaped L’Oreal's brand story, with a 40% increase in engagement on CRM as well as creative directing top performing media assets.
SoColor Certification
Timeline
3 months
Team
Matrix
Toolkit
Figma, Sketch, Miro
Problem
Problem
Professionals lack access to precise product usage information and official certifications for Matrix products, preventing them from demonstrating expertise, building client trust, and accessing a dedicated certification portal that could provide formal recognition.
Professionals lack access to precise product usage information and official certifications for Matrix products, preventing them from demonstrating expertise, building client trust, and accessing a dedicated certification portal that could provide formal recognition.
Solution
Solution
Create a product certification portal that fosters confident, loyal advocates by validating professional expertise, fulfilling career growth aspirations, and equipping users with the education needed to seamlessly integrate Matrix products into their daily practice.
Create a product certification portal that fosters confident, loyal advocates by validating professional expertise, fulfilling career growth aspirations, and equipping users with the education needed to seamlessly integrate Matrix products into their daily practice.
research
research
Qualitative + quantitive data acquisition was required
Qualitative + quantitive data acquisition was required
The project primarily targets professionals, as the product is only accessible through licensed purchases at retailers and online. Through a survey served to our professional audience via email, we collected data that provided insights into the preferences of our professional audience. Questions were asked that provided both qualitative and quantitive data.
The project primarily targets professionals, as the product is only accessible through licensed purchases at retailers and online. Through a survey served to our professional audience via email, we collected data that provided insights into the preferences of our professional audience. Questions were asked that provided both qualitative and quantitive data.
discovery
discovery
Professionals felt there was an education gap beyond color
Professionals felt there was an education gap beyond color
Survey research with our licensed professional audience uncovered a significant gap in educational support. Professionals are requesting more product-use content, formal certification options, digital learning accessibility, and product-specific training indicating a strong appetite for structured education that current offerings don't fully address.
Survey research with our licensed professional audience uncovered a significant gap in educational support. Professionals are requesting more product-use content, formal certification options, digital learning accessibility, and product-specific training indicating a strong appetite for structured education that current offerings don't fully address.
Personas
Personas
Persona 1
Persona 1
Rachel Smith, 23
Rachel Smith, 23
Recent Graduate, Salon Employee
Recent Graduate, Salon Employee
“I want to learn more about the products my salon carries and show clients they can trust me as a new stylist”
“I want to learn more about the products my salon carries and show clients they can trust me as a new stylist”
Personality
Personality
• Loves watching Instagram reels on her phone
• Inspired by all things colorful and helping clients express themselves
• Passionate about fashion, makeup and hair
• Loves watching Instagram reels on her phone
• Inspired by all things colorful and helping clients express themselves
• Passionate about fashion, makeup and hair
Frustration
Frustration
• Wants to be able to get most of the product information in video format
• No free online or in-person experiences
• Not able to build trust with new clients
• Wants to be able to get most of the product information in video format
• No free online or in-person experiences
• Not able to build trust with new clients
Persona 1
Persona 1
Sharon Connors, 45
Sharon Connors, 45
Experienced Salon Owner
Experienced Salon Owner
“I do a lot of curly and coily hair and need to know if this product will suit my clients hair-types”
“I do a lot of curly and coily hair and need to know if this product will suit my clients hair-types”
Personality
Personality
• Is a pillar in her local community
• Caters to mostly black and hispanic clientele
• Centers her family and is busy with them outside of work
• Is a pillar in her local community
• Caters to mostly black and hispanic clientele
• Centers her family and is busy with them outside of work
Frustration
Frustration
• Needs to be able to digest educational content quickly
• In-person experiences
• Wants to feel up-to date on current trends with clients of all ages and ethnic hair-type
• Needs to be able to digest educational content quickly
• In-person experiences
• Wants to feel up-to date on current trends with clients of all ages and ethnic hair-type
Information Architecture
Information Architecture
Example User Flow
Example User Flow
End Result
End Result
Designing a personalized and dynamic certificate
Designing a personalized and dynamic certificate
To craft a meaningful connection with our audience and instill a sense of accomplishment, I designed a personalized certificate that was both editorial and vibrant. This custom certificate can be seamlessly shared across social media platforms, websites, or proudly exhibited in-salon. Furthermore, the template is thoughtfully customizable to cater to future product courses making sure its relevance and has longevity.
To craft a meaningful connection with our audience and instill a sense of accomplishment, I designed a personalized certificate that was both editorial and vibrant. This custom certificate can be seamlessly shared across social media platforms, websites, or proudly exhibited in-salon. Furthermore, the template is thoughtfully customizable to cater to future product courses making sure its relevance and has longevity.
Timeline
1 month
Team
Matrix
Toolkit
Adobe Creative Suite
SoColor Certification
L'Oreal
Timeline
2020-2024
Role
Graphic Designer, Manager
Overview
During my time as a Senior Visual Designer at L’Oreal, I was immersed in the world of a global powerhouse in the beauty industry. L’Oreal's commitment to innovation and creativity provided the perfect platform for me to play a pivotal role in crafting the visual narratives for numerous B2B and B2C brands. My creative contributions not only enhanced the aesthetic appeal but also significantly shaped L’Oreal's brand story. With a 40% increase in engagement on CRM as well as creative directing top performing media assets. This allowed the company to connect with millions of devoted consumers across diverse channels, leaving a lasting impression.
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer
© 2026, Ama Corrieri
Made with Framer